Trademark and copyright counsel covering everything from first filing through to long- term portfolio protection.

Building a brand takes more than filing, it takes a holistic understanding of your business objectives. I guide you toward names that are inherently stronger and easier to protect, make sure your designer, agency, or co-founder contracts actually transfer ownership of your logo and content to you, and advise on which assets, logo, packaging, site content, are worth copyrighting alongside your trademarks.

• Brand naming strategy and strength assessment
• Trademark selection consulting (evaluating name candidates for distinctiveness before filing)
• IP ownership and assignment agreement review for designers, agencies, and freelancers
• Founders’ agreement review for IP contribution and ownership
• Copyright strategy for logos, packaging, and website content
• Brand architecture planning (single brand vs. house of sub-brands)
• Trademark classification strategy (identifying the right goods/services classes)
• Domain name and social handle strategy alignment
• International expansion planning (Madrid Protocol vs. direct filing)
• IP audits for startups and new ventures
• Licensing and franchise strategy: helping clients expand through licensing arrangements or franchises without putting the existing brand at risk

Protecting a brand doesn’t end at registration. When third parties infringe on your rights, whether through counterfeit goods, confusingly similar marks, or unauthorized use of your content, then swift, practical action is essential. I help brand owners enforce and defend their IP rights efficiently, without unnecessary escalation.

• Monitoring, investigation and watch services for third party marks
• Issuing and responding to cease and desist correspondence
• Filing trademark oppositions and cancellations
• DMCA takedown demands
• Domain name disputes (UDRP)
• Enforcement and curbing counterfeits
• Brand registration with Amazon, eBay and other platforms
• Rights of publicity